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Basque Country for Travel Advisors and Agencies: Private Tours, Transfers and Trip Planning

Basque Country for Travel Advisors and Agencies: Private Tours, Transfers and Trip Planning

The Basque Way is a Biarritz-based destination partner for travel advisors, agencies and DMCs sending clients to the French and Spanish Basque Country. We plan and run private tours, sightseeing transfers and multi-day trips between Biarritz, San Sebastián, Bilbao and Bordeaux, with one local contact from your first message to your client’s departure.

We are registered with Atout France, insured, and we work in English, French and Spanish.

Updated November 2026. Written by Etienne Lecuivre, founder of The Basque Way, a local guide and licensed private transport operator based in Biarritz.

Etienne with American clients in a Rioja vineyard

Real clients, real days on the road

Private guiding, premium transport and local access across the Basque Country, Rioja and southwest France.

Etienne with American clients in a Rioja vineyard

Real clients, real days on the road

Private guiding, premium transport and local access across the Basque Country, Rioja and southwest France.

Private Rioja wine cellar visit arranged by The Basque Way
Etienne at a winery during a private Basque Country and Rioja itinerary

Your Local Destination Partner for the Basque Country

I am Etienne Lecuivre, founder of The Basque Way, based in Biarritz. We are a team of local guides and drivers, and I coordinate every day so that your clients’ trip runs smoothly. Travel advisors and agencies use us as their on-the-ground partner on both sides of the border, so that their clients deal with one local team instead of managing several suppliers.

Who We Work With

We work with travel advisors, travel agencies and destination management companies in the United States and in France, and with hotel concierges in Biarritz, San Sebastián and Bilbao.

Most advisors send us first-time visitors to the region: couples, families and small groups who want a local to plan the route, the hotels and the days on the road. We can design the Basque Country part of a longer European itinerary or a full stay in the region.

What We Handle for Your Clients

- Private tours with a premium vehicle and an English-speaking local guide, half day or full day
- Sightseeing transfers between Biarritz, San Sebastián, Bilbao, Bordeaux and Rioja
- Multi-day itineraries across the French and Spanish Basque Country
- Hotel recommendations and booking coordination
- Restaurant requests, including hard-to-book tables such as Asador Etxebarri
- Wine, food and village experiences with local producers

How It Works With Us

1. You send us your client’s dates, group size, profile and what they enjoy.
2. We send a proposed itinerary and a written quote, usually within 24 hours.
3. We adjust it with you until it fits, then we book the services.
4. Our team meets your clients on arrival and looks after them on the road, and we coordinate every day.

Ready-Made Routes to Build On

- 7-day Basque Country itinerary
- 10-day itinerary from Biarritz to Bilbao
- Day trips from Biarritz, San Sebastián and Bilbao
- Asador Etxebarri private day trip
- Rioja Alavesa wine region
- Food tours and pintxos experiences

Where We Operate

We cover the French Basque Country (Biarritz, Bayonne, Saint-Jean-de-Luz, Espelette, Saint-Jean-Pied-de-Port), the Spanish Basque Country (San Sebastián, Hondarribia, Pasaia, Getaria, Bilbao) and the Rioja wine region, with departures from Biarritz, San Sebastián, Bilbao and Bordeaux.

Airports: Biarritz (BIQ), San Sebastián (EAS) and Bilbao (BIO). Bordeaux is about 2 hours by road from Biarritz.

Group Size and Practical Details

A premium private vehicle carries up to 8 guests, and larger groups are split across several vehicles. Tours and transfers are private, never shared. We work in English, French and Spanish.

Quotes and Terms

We are very responsive: every request receives a first reply in less than 48 hours, and usually a written proposal within 24 hours. Ask us for our travel advisor terms when you send your first request, and we will share them with you directly.

Best Time to Send Clients

My favorite periods are April to June and September to October, with mild weather, quieter streets and good availability. Summers are lively, with more crowds in Biarritz and San Sebastián, and tables at the best restaurants fill weeks ahead. For 2027, we recommend sending requests as early as possible, especially for spring and autumn.

Licensed, Insured and Registered in France

- Registered with Atout France (IM064260008)
- Licensed private driver activity (DREAL licence 2025/75/0001425)
- Financial guarantee with Groupama and professional liability insurance with Hiscox
- Based at 8 Boulevard Augusta, 64200 Biarritz
- Phone: +33 7 83 89 67 92

Frequently Asked Questions

Who does The Basque Way work with?

We work with travel advisors, travel agencies and destination management companies in the United States and in France, and with hotel concierges in Biarritz, San Sebastián and Bilbao.

What can advisors book through The Basque Way?

Private tours, sightseeing transfers, multi-day itineraries across the French and Spanish Basque Country, hotel recommendations and booking coordination, and restaurant requests.

How quickly do you reply to a client request?

We are very responsive: every request receives a first reply in less than 48 hours, and usually a written proposal within 24 hours.

Is The Basque Way licensed and insured?

Yes. The Basque Way is registered with Atout France (IM064260008), holds a DREAL transport licence (2025/75/0001425), has a financial guarantee with Groupama and professional liability insurance with Hiscox.

Which languages do you work in?

English, French and Spanish.

Which areas and departure cities do you cover?

The French and Spanish Basque Country and the Rioja wine region, with departures from Biarritz, San Sebastián, Bilbao and Bordeaux.

What group size can you handle?

One premium private vehicle carries up to 8 guests. Larger groups are split across several vehicles.

How do I get your travel advisor terms?

Contact us with your first client request, and we will share our travel advisor terms directly.

Tell Us About Your Client’s Trip

Send us your client’s dates, group size, profile and what they enjoy. We will come back with a proposed itinerary and a written quote.

Looking forward to hearing from you.

Etienne, Founder, The Basque Way, +33 7 83 89 67 92

Premium logistics your clients can trust

Premium logistics your clients can trust

Vehicles, luggage handling, hotels and cross-border days are part of the service, not an afterthought.

Vehicles, luggage handling, hotels and cross-border days are part of the service, not an afterthought.

Premium van overlooking the Basque mountains
Private vehicle at a luxury hotel for client transfers
Luggage loaded into a premium private van